Design Innovation: Think, Make, Break, Repeat

 

The world around us is becoming more complex and humanity is facing unprecedented global challenges. Using design for finding innovative solutions that can make a difference will continue to play a vital part in the economic, cultural, social, and environmental prosperity of our planet. 

Design innovation is all about generating ideas that we know will help customers as they move forward in their work. It doesn't have to be something massive completely new; it can be a more intuitive experience. Design and innovation are really a process that we go through to extract insights and understanding from the real world to deliver products, services, digital solutions that they can then take, and extract commercial value from. It's about making sure that the user who is at the end of our products or uses them every day feels like they are doing their best work.

But what is design? And what exactly is its role in the innovation landscape?

Design is associated with the success of large corporations like Apple, Google, Nike, and Adidas. Design is more than just coming up with new ideas. It is more than just making things look good. It's about changes that lead to a better world for everyone while maintaining the health of our planet. It's a simple detail that addresses a large environmental issue. However, it is far more than that, and when combined with a focus on innovation, design can offer a way of doing things differently.

As a process, the design offers a different way of framing possibilities, doing things, and tackling problems. Organizations can use design to develop and drive changes that lead to growth and differentiation in the marketplace. In the emerging field of interaction design, designers play a critical role in finding new solutions to everyday problems and shape the way we experience and interact with digital products from websites to smartphone apps.

Design is, therefore, both attention to detail and understanding the bigger picture. Design requires learning about contexts by asking the right questions, the thinking part.

Design is a step-by-step process.

  • Design requires learning about contexts by asking the right questions, the thinking part. Here, we study some methods used in design projects for developing a better understanding of the problem.
  • Building prototypes as tangible representations of new ideas, the making part.
  • Testing and evaluating designs, testing potential solutions, and listening to feedback from users, the breaking part.
  • Rather than investing a lot of time in each step, it is more productive to go through the process as quickly and as often as possible, which is the repeating part.



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