Design Innovation: Think, Make, Break, Repeat
The world around us is becoming more complex and humanity is facing unprecedented global challenges. Using design for finding innovative solutions that can make a difference will continue to play a vital part in the economic, cultural, social, and environmental prosperity of our planet. Design innovation is all about generating ideas that we know will help customers as they move forward in their work. It doesn't have to be something massive completely new; it can be a more intuitive experience. Design and innovation are really a process that we go through to extract insights and understanding from the real world to deliver products, services, digital solutions that they can then take, and extract commercial value from. It's about making sure that the user who is at the end of our products or uses them every day feels like they are doing their best work. But what is design? And what exactly is its role in the innovation landscape? Design is associated with the success of lar...